How to find clients as a personal trainer? Practical tips
Get new clients and grow your training business! Discover proven marketing methods for personal trainers – online and offline.
Being a personal trainer is more than just running workouts. It’s also about constantly working on building your own brand, maintaining relationships with clients, and most importantly – getting new clients.
Many beginner trainers, as well as those with more experience, ask themselves the same question: how to get clients as a personal trainer and effectively grow your client base?
Why is getting clients a challenge for personal trainers?
Competition in the fitness industry grows every year. In big cities like Warsaw, Krakow, Wroclaw, Gdansk or Poznan, hundreds of personal trainers operate. Standing out in such an environment requires a thoughtful strategy.
The most common problems are:
- market saturation – many trainers compete for the same clients,
- lack of online visibility – if a potential client can’t find you on Google or social media, they’ll most likely choose someone else,
- organizational chaos – difficulties in scheduling sessions, no reminders, or unclear calendars can discourage clients,
- no referral system – many trainers simply hope that “someone will recommend them to a friend.”
Fortunately, there are many effective ways to solve these problems and build a stable client base.
1. Use social media to build your personal brand
If you’re wondering how to get clients as a personal trainer, one of the first places to act is social media, especially Instagram and TikTok. That’s where potential clients look for training inspiration, follow trainers, and decide who they’d like to work with.
How to do it effectively?
- Show value – post short training tips and simple exercises people can use right away.
- Show client results – nothing is more convincing than stories of people who achieved their fitness goals thanks to you (with their consent).
- Tell your story – authenticity builds trust.
- Add calls to action (CTA) – e.g. “Want to train with me? Check my schedule and book a session.”
💡 Pro tip: Add a link to your Litcoach profile in your Instagram bio – clients can check available hours and book directly.
2. Take care of your visibility on Google
When a potential client types a phrase like “personal trainer Warsaw price” or “how to find a good personal trainer” into the search engine, SEO comes into play.
How can you improve your visibility?
- Set up a Google Business Profile – clients can easily find your address, phone number, or availability. Reviews boost credibility.
- Create a profile in Litcoach – trainers using the app are visible on Google, and clients can book a session right away.
3. Networking at the gym
The gym is a natural place to find clients.
How to do it effectively?
- Help others – a friendly tip, like correcting exercise technique, often leads to questions about personal training.
- Talk – many people at the gym need support.
- Offer free consultations – for example, a free body composition analysis or a trial session.
Networking works because clients see you in action – as helpful and professional.
4. Collaboration and referrals
People are much more likely to choose a trainer recommended by a friend.
What can you do?
- Ask clients for reviews – on Google, Facebook, and Instagram.
- Referral program – a discount or extra session for bringing a friend.
- Collaborate with other professionals – dietitians, physiotherapists, influencers.
5. Automation – tools for personal trainers
Chaotic notes in a calendar or scheduling through Messenger only work with a few clients.
Useful tools:
- Litcoach – you set your availability, clients book sessions themselves, get reminders, and your profile appears on Google.
- Online payment systems – e.g. bank transfer, mobile payments – increase professionalism and save time.
6. Build long-term relationships
Getting a client is just the beginning.
How to keep clients?
- Track progress – photos, measurements, results.
- Maintain motivation – short messages and support outside training.
- Individual approach – copy-paste plans push clients away.
Summary
Getting clients as a personal trainer is a process that requires time and consistency. The best results come from combining several actions:
- being active on social media,
- visibility on Google,
- networking at the gym,
- referrals from current clients,
- professional service supported by modern tools.
👉 If you apply even a few of the methods described, you’ll quickly notice your client base growing, and your work becoming more organized and satisfying.
🔗 See also
Author
Team Litcoach